Terms of Service

Baobab Ads provides a cloud-based platform for planning, delivering, and reporting on digital out-of-home (DOOH) advertising campaigns across networked screen devices (“the Service”). Access is granted on a subscription or commercial agreement basis.

The Service is in active development. Features, interfaces, and pricing may change. Where changes materially affect your use, we will provide reasonable notice.

You must provide accurate, current information when registering. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account.

Each organisation (“tenant”) on the platform is isolated. You may not access data belonging to another tenant. If you discover a data isolation issue, you must report it to us immediately at hello@advertsgh.com and must not exploit it.

Accounts may be used by multiple authorised users within your organisation, subject to any seat or role limits in your plan.

You agree not to use the Service to:

• Upload or distribute content that is unlawful, defamatory, discriminatory, or deceptive.
• Run campaigns that violate applicable advertising standards or consumer protection laws in any target market.
• Circumvent or attempt to circumvent the platform’s authentication, rate limiting, or access controls.
• Reverse-engineer, decompile, or extract the platform’s source code or proprietary data.
• Resell or sublicense access to the Service without our written consent.
• Introduce malware, viruses, or any code designed to damage or disrupt the Service or connected devices.

We reserve the right to suspend or terminate accounts that violate these terms without prior notice where required by law or to protect the integrity of the platform.

Your content. You retain all ownership rights to the creative assets, campaign data, and other content you upload (“Customer Content”). By uploading content, you grant Baobab Ads a non-exclusive, worldwide, royalty-free licence to store, process, and display that content solely for the purpose of delivering your campaigns.

You warrant that you hold all necessary rights and licences for any content you upload, including rights to music, images, trademarks, and any talent depicted.

Our intellectual property. The Baobab Ads platform, software, trademarks, and documentation are owned by or licensed to Advert Solutions Ghana Ltd. No rights are granted to you other than the right to use the Service as set out in these terms.

Commercial terms — including fees, billing cycles, and payment methods — are set out in your individual service agreement or order form. Until such an agreement is in place, access to paid features requires approval from our team.

Early access and founding partner arrangements are subject to separate written agreements. Pricing locked during an early access period will be honoured for the duration agreed in writing.

All fees are exclusive of applicable taxes (including VAT or levies required under Ghanaian law or the law of any other applicable jurisdiction) unless stated otherwise.

Our handling of personal data is described in our Privacy Policy, which forms part of these terms. Customer Content remains your property and is processed by us as a data processor on your instructions.

We target 99.9% monthly uptime for the platform, backed by Cloudflare’s global edge infrastructure. However, we do not currently guarantee a formal uptime SLA except where expressly agreed in writing for enterprise accounts.

Scheduled maintenance, emergency patches, and events beyond our reasonable control (including failures of third-party infrastructure providers) are excluded from uptime calculations.

To the maximum extent permitted by law, Baobab Ads is not liable for: loss of profits, loss of revenue, indirect or consequential losses, or damages arising from third-party actions (including connectivity failures affecting screen delivery).

Our total aggregate liability to you in any 12-month period shall not exceed the fees paid by you to Baobab Ads in that same period, or GHS 5,000 (whichever is greater).

Nothing in these terms limits liability for fraud, death or personal injury caused by negligence, or any liability that cannot be excluded by law.

Either party may terminate the agreement with 30 days’ written notice. We may terminate or suspend your account immediately if you breach these terms, fail to pay fees due, or if we are required to do so by law.

On termination, you may request an export of your Customer Content within 30 days. After that period, we may permanently delete your data in accordance with our retention policy.

These terms are governed by the laws of the Republic of Ghana. Any disputes arising from or relating to these terms shall be subject to the exclusive jurisdiction of the courts of Ghana.

Before initiating formal proceedings, both parties agree to attempt to resolve disputes in good faith through direct negotiation for a period of at least 30 days.

We may update these terms from time to time. We will notify you of material changes by email or in-app notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the revised terms.

For questions about these terms, contact us at hello@advertsgh.com.